Tuesday, October 21, 2008

You Need to Know Marketing, Start with Seth Godin

I've been following Seth Godin for a while now. His book, Purple Cow, is a great read, and I just discovered that one of his earlier books, Unleashing the Ideavirus, is available online as a free eBook. You can download it here.

We geeks tend not to care much for marketing. I know I've my share of unpleasant run-ins, but instead of avoiding the business end, I've decided to learn more about it. Seth's books and his blog have turned out to be great resources.

2 comments:

Pasty said...

His book Tribes is available as a free audiobook on Audible.com

http://www.audible.com/adbl/entry/offers/productPromo2.jsp?BV_UseBVCookie=Yes&productID=FR_ADBL_000302

But if you're able to penetrate Audible's registration/login then you're a better man than I.

Matt said...

Thanks Pasty, I'll check that out.