Tuesday, October 21, 2008

You Need to Know Marketing, Start with Seth Godin

I've been following Seth Godin for a while now. His book, Purple Cow, is a great read, and I just discovered that one of his earlier books, Unleashing the Ideavirus, is available online as a free eBook. You can download it here.

We geeks tend not to care much for marketing. I know I've my share of unpleasant run-ins, but instead of avoiding the business end, I've decided to learn more about it. Seth's books and his blog have turned out to be great resources.


Unknown said...

His book Tribes is available as a free audiobook on Audible.com


But if you're able to penetrate Audible's registration/login then you're a better man than I.

Matt said...

Thanks Pasty, I'll check that out.