I've been following Seth Godin for a while now. His book, Purple Cow, is a great read, and I just discovered that one of his earlier books, Unleashing the Ideavirus, is available online as a free eBook. You can download it here.
We geeks tend not to care much for marketing. I know I've my share of unpleasant run-ins, but instead of avoiding the business end, I've decided to learn more about it. Seth's books and his blog have turned out to be great resources.
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His book Tribes is available as a free audiobook on Audible.com
http://www.audible.com/adbl/entry/offers/productPromo2.jsp?BV_UseBVCookie=Yes&productID=FR_ADBL_000302
But if you're able to penetrate Audible's registration/login then you're a better man than I.
Thanks Pasty, I'll check that out.
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